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Posted by The Real Estate Reporter on Oct 27, 2022 11:08:52 AM

How to Price Your House to Sell in a Shifting Market

Graphic for How to price your house to sell in a shifting market

It’s difficult to predict the future of the housing market. Will prices continue to rise? Will they fall? What factors will influence buyers’ decisions?

If you’re thinking of selling your house, it’s important to be aware of these shifting trends and how they might affect your bottom line. Given the current state of the housing market, it’s easy to see why many homeowners are unsure of how to price a house for sale.

Does this sound like you? Don’t despair—this guide will help you arrive at a pricing strategy that will maximize your chances of making a sale

What Is a Shifting Market?

A shifting market is when the prices of homes in an area are changing rapidly. This can be caused by a number of different factors, including changes in the economy, interest rates, and consumer confidence.

If you’re thinking about selling your home, it’s important to pay attention to the market and price your home accordingly. Overpricing your home could lead to it sitting on the market for months—or even years—without selling.

On the other hand, underpricing your home could cause you to miss out on thousands of dollars. So, what can you do? If you’re ready to learn how to price your home for sale in a shifting market, read on.

questions to ask your listing agent when you selling your home

How to Price a House for Sale

To help you make the best decision for your future, we’re sharing a few tips to help you price your home for sale. By applying these tips to your listing strategy, you’ll have a much better chance of getting closer to the price you want.

Know Your Local Market

It’s important to have a realistic idea of what homes in your area are selling for. This will give you a good starting point for pricing your own home. Check out recent listings and sales in your neighborhood to get an idea of the market value. The best part, ERA Grizzard Realtors® provide our customers with a FREE Neighborhood Market Analysis! 

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Consider the Type of Market

Are prices rising or falling in your area? Is it a buyers’ market or a sellers’ market? These factors will influence how you price your home. In a buyers’ market, you may need to be more flexible on price in order to attract buyers. In a sellers’ market, you may be able to get away with pricing your home slightly higher. 

Factor in Your Home’s Unique Features

What makes your house special? Do you have updated appliances, a new roof, or another desirable feature? Be sure to factor these things into the price of your home, as they can make your house more appealing to buyers and help you justify a higher price. If your home needs updates or repairs, we can help fix it up with nothing up front! Click to learn more.

Don’t Get Attached to a Number

Remember, the most important thing is to sell your home. If you get too attached to a specific price, you might miss out on potential buyers. Be willing to negotiate and be open to different offers.

Financial adviser showing terms of contract on tabletWork with a Real Estate Agent

If you’re not sure where to start, it’s always a good idea to work with an experienced real estate agent. The right agent can help you navigate the market and show you how to price your home for sale correctly.

Looking for an agent that will put your needs before their own? Look no further... Click here now to connect with an ERA agent that will help you sell your home!

Make Sure Your Agent Is a Master at Pricing

When you interview real estate agents, ask them how they arrived at the listing prices of the homes they have sold. The answer will give you great insight into their understanding of pricing science.

Magnifing glass and documents with analytics data lying on table

A good agent will price your home slightly below market value to generate a sense of urgency and encourage buyers to make an offer. Studies have shown that homes priced this way sell faster and for more money than those that are overpriced from the start.

Still unsure if you have the right agent in your corner? Check out this article on 'Questions to Ask Your Listing Agent When Selling Your Florida Home.'

If your agent does not understand how to price your home for sale in a shifting market, you could be in for a long and frustrating journey. Fortunately, you can avoid such hassles by working with the trained, licensed professionals at ERA Grizzard Real Estate. Keeping a pulse on the market is what we do.

Knowing how to price your home correctly is essential to selling it quickly and for the best possible price. Use these tips to help you price your house to sell in a shifting market, and you’ll be one step closer to finding the perfect buyer...

Don’t Skimp on Staging

Home_StagingWhen you’re getting your house ready to sell, it’s important to make a good impression on potential buyers. One of the best ways to do this is to stage your home.

Staging is the process of preparing your home for sale, and it can range from decluttering and deep cleaning to making minor repairs or renovations.

If you’re selling in a buyer’s market, you may be tempted to skimp on staging in order to save money. However, this is a mistake. Buyers in a buyer’s market are looking for any reason to justify their low offer, and if your home isn’t up to par, they’ll use it as an excuse.

Make sure your home is clean, clutter-free, and in good repair before putting it on the market. A well staged living room will help you attract buyers and get the best possible price for your home.


When the market is shifting, it’s important to be strategic about how to price a house for sale. If you price too high, you could end up sitting on the market for months without any buyers.

On the other hand, if you price too low, you could sell your home quickly but for less than it’s worth. The key is to find that sweet spot that will attract buyers and help you get the best possible price for your home.

If you’re thinking of selling your home in a shifting market, it’s important to consult with a real estate agent who can help you price your home competitively. With the right pricing strategy, you can sell your home quickly and for the best possible price.

By understanding how to price your house for sale and considering the current market conditions, you can ensure that your home is priced correctly from the start.

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Topics: Tips for Sellers, Relocating, Broker Tips