Here at ERA Grizzard, we believe in the philosophy of cultivating meaningful relationships and creating value for those around you, which is why we're big on the Ninja Selling philosophy.
The key to creating these relationships requires purposeful communications, and using a database management system is a crucial way of being effective.
Here's a look at tips and tricks for successful database management, plus a look at our newest technology to help our agents create more value for their customers and grow their business:
Learn the essentials of your CRM, including sending communications, making tasks & reminders, and keeping track of your contacts so you aren't missing important information or activity. Logging in daily & creating a routine is key.
If your CRM uses a mobile app like our kvCORE system, create a habit of using the app to make database management more accessible. Check-in routinely so you don't miss your reminders and can keep up with who it's time to reach out to!
Add everyone you meet into your database, and don't procrastinate. Take the time to create a systematic way to add new contacts and leads into your database consistently and regularly.
This will allow you to start proactively communicating with anyone in your life who could have a potential real estate lead, including friends, family, business contacts, or past customers, for example.
Log all communications within your database & make notes of conversations. When you record your last phone call, mailed notecard, or conversation, you can keep track of who hasn't heard from you recently & who it might be time to reach out to.
This can also help you with predictability in your business and help you remember key details about your contact's real estate needs and their lives overall, making it easier to create meaningful connections & conversations moving forward.
Use segmenting to streamline efficiency in communications with your database. Then, have a plan for each of your contact types. Enroll your contacts in the email campaigns that best suit them, or create tasks and reminders for yourself to call contacts who haven't heard from you yet this quarter.
Overall, have a goal, stick to a plan, create habits, and be consistent with your database efforts to start seeing success within your business. Learn more about our CRM system for agents powered kvCORE, complete with custom email campaigns, monthly newsletters & more -
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