Here at ERA Grizzard, we believe in the philosophy of cultivating meaningful relationships and creating value for those around you, which is why we're big on the Ninja Selling philosophy.

The key to creating these relationships requires purposeful communications, and using a database management system is a crucial way of being effective.

Here's a look at tips and tricks for successful database management, plus a look at our newest technology to help our agents create more value for their customers and grow their business:

1. Login Daily & Learn the Basics

Learn the essentials of your CRM, including sending communications, making tasks & reminders, and keeping track of your contacts so you aren't missing important information or activity. Logging in daily & creating a routine is key.

If your CRM uses a mobile app like our kvCORE system, create a habit of using the app to make database management more accessible. Check-in routinely so you don't miss your reminders and can keep up with who it's time to reach out to!

2. Organize Contacts & Include Everyone

Add everyone you meet into your database, and don't procrastinate. Take the time to create a systematic way to add new contacts and leads into your database consistently and regularly.

This will allow you to start proactively communicating with anyone in your life who could have a potential real estate lead, including friends, family, business contacts, or past customers, for example.

3. Identify Goals

It's important to identify your goals for your database. Are you looking to be more efficient, streamline your business efforts, reach new career goals, or stay in touch with your sphere more regularly?

This will help you to be purposeful in your efforts & always relate back to your main objective. You can also use this to set smaller, tangible goals within your database that will help you reach your career goals. Click here to get help on setting the right goals for your business.

4. Log All Communications

Log all communications within your database & make notes of conversations. When you record your last phone call, mailed notecard, or conversation, you can keep track of who hasn't heard from you recently & who it might be time to reach out to.

This can also help you with predictability in your business and help you remember key details about your contact's real estate needs and their lives overall, making it easier to create meaningful connections & conversations moving forward.

5. Segment & Plan

Segment your database into categories to effectively communicate the info that is meaningful and helpful to them. For example, send home searches to potential buyers, helpful tips to those looking to sell, and the latest info in the community to past buyers.

Use segmenting to streamline efficiency in communications with your database. Then, have a plan for each of your contact types. Enroll your contacts in the email campaigns that best suit them, or create tasks and reminders for yourself to call contacts who haven't heard from you yet this quarter.

Overall, have a goal, stick to a plan, create habits, and be consistent with your database efforts to start seeing success within your business. Learn more about our CRM system for agents powered kvCORE, complete with custom email campaigns, monthly newsletters & more -

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