Filming a video in the neighborhood or community you're farming is one of the best ways to showcase yourself as the local expert, and is one of the most powerful branding and marketing tools you can leverage today.
From the Marketing Department here at ERA Grizzard Real Estate, let's talk about filming a video in your community.
In a quick Q&A session with ERA Grizzard's Director of Marketing, Lisa Marie Ponder, and Marketing Coordinator, Daniella Perez we reveal some of our tip video tips and strategies:
Here at ERA Grizzard we have two different types of videos agents can use to showcase their expertise on any particular area: Community Videos and Neighborhood Videos.
Q: Can you explain the difference between community and neighborhood videos?
A: A neighborhood video is just what it sounds like: a video showcasing any particular neighborhood. A community video is still within a 1 mile radius, but showcases a larger area than just a neighborhood - it features an actual community. For example, Downtown Winter Garden or Clermont's Waterfront. Watch an example.
Q: How do you choose a location? Is there something you look for?
A: You of course want to feature an area you're focusing on/your farming area. You'll want to choose a picturesque neighborhood/community that is going to look great on camera and have a lot of great amenities to feature. Most importantly, you'll want to choose an area you're both knowledgeable and passionate about - this will really shine through in your video and showcase you as the local expert.
Q: How can you leverage theses videos in your Real Estate marketing strategies?
A: You can get really creative in how to make these videos work for you in your marketing efforts. Some examples of how to use them could include sharing them online and on your social media sites, placing them on an area profile page on your website, or placing the link to the video on any print marketing pieces or traditional mailers. Check out "99 Video Ideas for Real Estate Marketing"
Q: If an agent is ready to get started filming their own community video today, how do that go about doing that?
A: ERA Grizzard agents can simply email marketing, and we'll get started!
We cannot wait to see the video ideas you come up with - Happy Marketing!
Not already an ERA Grizzard agent? Interested in learning more about the marketing services we offer our agents? Schedule a quick webinar with Lisa Marie, Director of Marketing, where she'll reveal our exclusive ERA Grizzard marketing services.
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