Social media gives you the power to take your business to new heights, but even if you think you know social media, there can be a learning curve when it comes to your real estate business. 

Savvy real estate professionals understand that building a social media presence starts with relationship building. As a result, ERA Grizzard Real Estate is here to bring you some Do’s and Don’ts for social media in real estate. 

Social Media Do's

Do #1: Show Up Consistently

Be consistent. Get yourself into a routine. For example, reserve 10-15 minutes every day to like, comment and engage with your followers. You can also set aside 20-30 minutes weekly to think ahead about what’s coming up, so you can draft and schedule your posts in advance. Having a few pieces of content already on the docket will help you show up and be more consistent.

Don’t forget the ERA Social Tool is available to help you become a social media pro! The ERA Social Tool is curated with the ultimate collection of branded content, including a huge library of posts and images with recommended copy so you can post with a simple click. You can also use the tool to schedule your posts in advance, saving you time and energy that you can redirect to other parts of your business.

To learn more, visit Leverage > Marketing > Social Media > ERA Social Tool. 

Looking for more ways to stay connected to your clients? Check out this article "ERA Moves: Stay Connected to Your Clients Long After Closing the Deal" and we'll give you a deeper insight on one of the many tools we have to offer!

Do #2: Educate Your Buyers

Some of the most trying days as a real estate professional prove to be great lessons you can share with your sphere on social media. Talk about common situations so that their buying or selling experience will be easier, and they’ll know what to expect if they work with you.

Creating relevant content that your sphere is looking for will show how you can uniquely guide them through all stages of the real estate transaction. If you have a blog, write posts on these topics and share them on your social media channels. 

Remember that sharing market data will educate your buyers too! ERA Market Watch graphics for June 2022 are now available in the ERA Social Tool. You can find them in ERA’s Social Library here and select Consumer under Library Categories. Start sharing these ready-to-post graphics and educate your sphere today. 

Are you using a buyer questionnaire and if not, do you know what a buyer questionnaire is? If not, check out "How and why real estate agents should be using a buyer questionnaire." I guarantee that it'll make your buyer more confident with their purchase.

Do #3: Make Your Contact Information and Call to Actions Easy to Find

The more difficult it is for potential clients to contact you, the greater the likelihood that they will move on and use a competitor rather than turn to you for their real estate needs. Make your contact information easily accessible throughout your real estate social media accounts. Include it clearly on all of your profiles, and make sure you include clickable links for all relevant information.

Social Media Don'ts

Don’t #1: Don’t Just Post Your Listings

Don’t make listings the ONLY thing you talk about. What questions do people most frequently ask? Turn them into posts! Provide valuable content and your followers will keep coming back to your page and engaging with your posts.

Don’t forget to let your personality shine and show your followers who you are! People want to make personal connections with the people they do business with. Showing who you are is a great way to create those connections before followers become clients.

Don’t #2: Don’t Forget Video

It's no secret that 73% of homeowners are more likely to list with an agent that uses video. And listings that utilize video marketing receive four times more inquiries than those without a video. As a result, video content is mandatory when it comes to property marketing. If you think about it, it’s easy to understand why. Buying a property is a visual process and video can create connections that might not otherwise be made by posting images only.

Make sure you are taking advantage of SocialBoost, your all-in-one automated platform that helps get your properties directly into the hands of potential buyers. SocialBoost automatically creates Just Listed and Open House videos for each of your listings then uploads them to your Facebook page making it easier for you to create awareness for your listings and open houses, stay top of mind with clients and reach potential buyers outside your sphere of influence via social media.

Want some tips on videos if you're just getting started or need a refresher? Check out ERA Grizzard's insight on "Tips for Community Videos to Leverage in your Real Estate Marketing."

Tip: Remember to reconnect your Facebook Business Page to SocialBoost to ensure your listing videos post automatically. 

To learn more, visit Leverage > Marketing > Social Media > SocialBoost.

Don’t #3: Don’t Ignore Your Existing Clients

Invite your previous buyers and sellers to join you on social media. This tactic will ensure your social media channels are rich communities of shared experiences, advice and testimonials from those who recently completed the home buying/selling journey.

Don’t forget that when one of your clients writes a rave review, ERA® Real Estate automatically takes their testimonial and shares it directly to your brokerage’s Facebook account via Testimonial Automation. Make sure to tag your clients, post a thank you note and engage to encourage repeat business and referrals. Shout your success from the rooftops!

To learn more, visit Leverage > Agent Tools > Reputation Management.