Fortune 500 Companies do it. Being the CEO of your company, shouldn’t you?
How did you do? Have you met your quarterly goals? More importantly, have you set your quarterly goals?
If so, great job! If not, don’t worry - now is the time to start! And it’s easy -
How much do you want to make this year?
- Once you have that number, decide how much that equals in sales volume.
- Now divide how much of that volume you would like to go to buyers and sellers.
Voilà!
Divide that by quarter, by month, by week - remember, a goal needs to be specific, attainable, and with a set date so that you can measure your success.
Now you have it! How did you do? Did you meet your quarterly goals? If so, congratulations, you’re off to an amazing second quarter!
If not, let’s figure out why.
Are you familiar with Ray Krok? Many people think he’s the developer of the McDonald’s hamburger - not true.
In 1954, Ray Krok entered a small California hamburger joint run by the McDonald’s brothers, and he was stunned by their operational effectiveness. So he studied their process, he wrote down their process, he came up with a fantastic marketing plan, and he sold their process over, and over, and over again.
And today, arguably, McDonald’s is one of the most successful franchises in history.
Real Estate has processes and marketing plans as well. We have our buyers process, our sellers process, our process for prospecting - so why is it that in our industry, Realtors can spend so many hour tirelessly working with little to no financial reward?
Most of the time, it’s due to a lack of process.
So, as we gear up for the second quarter, it’s time to study yours.
Talk to your broker, your manager, or give me a call! I’d be happy to help you go over your process.
Remember, success is where preparation and opportunity meet. Here’s to a great second quarter!
By: Carrie Prieto
Director of Sales, Orlando | ERA Grizzard Real Estate
407.203.5800
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Have any great tips for accomplishing your goals? Let us know in the comments below!