What can you do to ensure repeat business?
If you’re like most real estate agents, you want your clients to use you again. After all, repeat business is the key to a successful career!
So, how can you encourage your clients to come back to you when they’re ready to buy or sell again? How can you stay "top of mind" so they recommend you to their friends and family?
One way that we are positioning effective repeat clients here at ERA Grizzard Real Estate is set to be a game-changer.
Our solution is simple. With our Elite Membership Services program, you can be sure to stay in front of your past clients. Let’s take a closer look at how it works.
Introducing Grizzard Real Estate’s Elite Membership Services
At closing, your clients are automatically eligible for our Elite Membership Services program. You will give them a card with your name and contact information on the back.
The card features a QR code that takes them to our Elite Membership landing page at http://eragrizzard.com/elite. Once your client is a member, they will have indefinite access to a range of services, which will be listed on the website.
Elite Membership gives them access to future discounts at places like Lowe’s, rental car companies, hotels, storage unit rentals, moving services and more. Included with their membership are free in-house services provided by our Client Services department.
Some examples of using this card in action include:
- AVIS: save on car rentals!
- Budget Car: save on car rentals!
- Budget Truck: save on one-way truck rentals for your move!
- Choice Hotels: savings at Choice Hotel properties
- PODS: save on storage and moving services
- ADT: save on ADT monitoring and get free outdoor cameras!
We also provide free black and white copies, scanning, and notary services, just to name a few. On the website, your clients will be directed to get in touch with YOU for discount codes, keeping those channels of communication open long after closing.
Want more Information, Flyer & Codes? Click here now!
Elite Membership Services Requirements
In order to take part in this program, your client simply needs to have closed on a house with ERA Grizzard Real Estate. That's it! As you can see, the Elite Membership Services program provides your customers with the perfect opportunity to secure future real estate services with you.
If you would like to pick up membership cards to give to your clients, just ask any of our office coordinators or Directors of Sales!
8 Bonus Tips to Help You Secure Repeat Business
As you know, the real estate industry is highly competitive. In order to succeed, you need to stand out from the crowd and provide your clients with an exceptional experience. Here are a few additional tips to help you secure repeat business:
- Stay in Touch with Your Past Clients
This is extremely important. You need to keep your name and face in front of your past clients so that they think of you when they’re ready to buy or sell again. The best way to do this is to stay in touch with them on a regular basis with your marketing.
You can do this by sending them monthly newsletters, calling them on their birthdays, or dropping by their house to say hi. It’s also a good idea to keep them updated on the latest market conditions in their area.
- Be Available When They Need You
When your clients do need to buy or sell again, you need to be available to help them. This means being responsive to their phone calls and emails, and being flexible with your schedule.
It’s also a good idea to provide them with a list of your current listings so that they can see what you’re working on.
- Make Sure They’re Happy with the Outcome
It’s important to make sure that your clients are happy with the outcome of their transaction. This means being available to answer any questions they have, and following up with them after the sale is complete.
You should also ask for feedback so that you can improve your business.
- Offer the Best Service Possible
You need to make sure that you’re offering the best service possible. This means being knowledgeable about the market, being responsive to your clients’ needs, and providing them with a smooth and stress-free transaction. To go above and beyond and provide that extra touch making you unforgettable, present your clients with the right services, at the right time, to make their entire move stress-free!
- Show You Really Care
You need to show your clients that you really care about them. This means going above and beyond to make sure they’re happy. It might mean picking up the phone when they call, even if it’s after hours.
It could also mean dropping everything to help them with an emergency situation. Whatever it is, you need to show them that you’re there for them.
- Offer Ongoing Support
Real estate transactions can be complicated and stressful. Your clients will appreciate your help long after the sale is complete.
You can offer ongoing support by staying in touch, being available when they need you, and making sure they’re happy with the outcome. By following these tips, you’ll be well on your way to securing repeat business!
ERA Grizzard Real Estate is proud to offer our agents a TON of programs, tools and resources to market like a pro even if you're just getting started.
- Keep Your Clients Updated on The Real Estate Market
The real estate market is always changing. You can stay ahead of the competition by keeping your clients updated on the latest market conditions.
You can do this by sending them monthly newsletters, calling them on their birthdays, or dropping by their house to say hi. It’s also a good idea to keep them updated on the latest market trends in their area. Every month, we post a blog with market updates for each region across Florida. You don't have to remake the wheel! Drop a link to the latest market update in an email or text to your customers, or simply share the URL on your social media page each month. Something that takes so little effort will have a HUGE impact on positioning you as the Real Estate Expert you are!
Another great way to get repeat business is to be referable. This means being someone that your clients would feel comfortable referring to their friends and family.
You can become referable by providing an exceptional experience, staying in touch, and being available when they need you. By following these tips, you’ll be well on your way to becoming the go-to real estate agent in your area!
These are certainly helpful tips. But do they really work? You might be surprised to learn that based on a study conducted by NAR, a whopping 92% of clients claim that they would use their real estate agent again. Sounds great, right? Well, not so fast.
The NAR study also revealed that only a paltry 11% of that 92% actually follow through and use their agent again! The reason for this is simple: When clients look for real estate agents, 86% use the first person they see in their search.
But with our Elite Membership Services Program, we can combat this problem and stay the forefront of our clients’ minds!
