--- title: ERA Grizzard Welcomes Anthony Cruz, Director of Sales - Orlando description: ERA Grizzard is excited to welcome Anthony Cruz to their team as the Director of Sales in the Downtown Orlando, Florida office. Cruz's proven approach will further propel ERA Grizzard's team in greater Orlando. image: https://blog.eragrizzard.com/hubfs/tony%20cruz%20era%20grizzard%20real%20estate.png --- See the Latest Properties  [Sign Up](http://www.eragrizzard.com/myaccount/get.php?)  OR  [Login](http://www.eragrizzard.com/) [![grizzard real estate](https://blog.eragrizzard.com/hs-fs/hub/481286/file-2405075363.png)](http://www.eragrizzard.com/) - # Central Florida Homes & Real Estate For Sale - 800.476.6966 - [Home Page](http://www.eragrizzard.com) - [Homes for Sale](http://www.eragrizzard.com/homes_for_sale_Central_Florida_Real_Estate) - [Explore](http://www.eragrizzard.com/areas) - [Realtors](http://www.eragrizzard.com/agents) - [HomeTalk Blog](https://blog.eragrizzard.com/hometalk) - [Contact Us](http://www.eragrizzard.com/contact) ![contact.png](https://blog.eragrizzard.com/hubfs/Headers_PressTalk.jpg "contact.png") Posted by [Heather Colby](https://blog.eragrizzard.com/presstalk/author/heather-flack) on Jul 6, 2018, 4:43:11 PM ![](https://blog.eragrizzard.com/hubfs/Heather%20Colby%20Cropped%203.png) Find me on: [LinkedIn](http://www.linkedin.com/in/heatherflack) [Twitter](http://www.twitter.com/HeatherEFlack) # ERA Grizzard Welcomes Anthony Cruz, Director of Sales - Orlando - [Tweet](https://twitter.com/share) **Orlando, FL: ERA Grizzard welcomes Anthony Cruz as the Director of Sales of their Downtown Orlando Office** ![tony cruz era grizzard real estate](https://blog.eragrizzard.com/hs-fs/hubfs/tony%20cruz%20era%20grizzard%20real%20estate.png?width=1200&name=tony%20cruz%20era%20grizzard%20real%20estate.png) Cruz’s dynamite talent, history of sales success, and proven approach to agent advancement will further propel ERA Grizzard’s award-winning team in the greater Orlando market. Ushering in a unique approach to the role of Director of Sales, Cruz has an impressive resumé of nearly ten years in Real Estate sales, management, marketing, and business development. > “Tony is an exciting addition to our leadership team,” says Gus Grizzard, Principal Broker and CEO of ERA Grizzard Real Estate. “Today’s agent is faced with complexities ranging far beyond what many have experienced or have finesse in handling. Tony’s approach is based on what actually works. His fresh take on marketing and technology combined with his wealth of knowledge on transactions and business development is an invaluable resource for our team.” With a background leading a successful Real Estate team throughout the State of Florida, Cruz notes that he is able to “identify the best possible path an agent should take to generate more business” through a comprehensive practice of analyzing an agent’s business. His practical knowledge in today’s market allows him to not only relate to the struggles agents face but also to coach agents in implementing innovative approaches to reach their goals. Cruz, also, has extensive experience in successfully nurturing teams, encouraging effective growth to help ensure the accomplishment of each team and agent's unique goals. > “My number one goal is to help our Orlando team grow while maintaining ERA Grizzard’s beliefs and culture,” says Anthony Cruz, Director of Sales. “In many ways, ERA Grizzard is very different than other brokerages, and what stands out to me is the family feel in each of our offices and the one-on-one approach to engaging with agents.” Cruz’s passion for building relationships, cultivating partnerships, and ultimately growing businesses is in complete synch with ERA Grizzard’s well-known reputation. “After I saw the passion, leadership, and values that were portrayed to me on my first visit with the company, I was hooked,” says Anthony Cruz, Director of Sales. “And after seeing the support given to each individual agent, I knew I was right at home.” ERA Grizzard is excited to welcome Anthony to their leadership team and looks forward to the continued growth of their greater Orlando market and agent careers. **[Connect with ERA Grizzard's talented team  in a careers consultation. 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