Blogging for real estate is powerful
Purposeful, captivating content will not only separate your website from the agent down the street, but it also has the potential to attract tens of thousands of leads, convert those contacts into customers, and keep your audience coming back to you for years to come.
After nearly 600 blog posts, we've learned a few tricks along the way. Learn what we revealed to Inman News as the secret to our lead gen, social media, and online marketing strategy:
Read the complete article on Inman News
Key Video Takeaways
1) Determine the SEO and Lead Generation strategies that will guide your blogging content. Think about whether the topic is an opportunity for lead generation, genuine engagement, or both.
2) Create a Blog Style Guide to outline your branding, tone, objectives, keywords, and your preferred style. A Style Guide will help guide your efforts and give you the ability to work with outside writers.
3) Choose your blog images carefully. A captivating image will be one of the key factors to promoting your content and engaging with your audience.
4) Get the most out of each post by implementing the "Golden Rule of Three." Set a goal of re-using your blog post for at least three different objectives.
5) Align you lead capture strategy to your content by determining the right message, to the right person, at the right time.
6) Accomplish your goals by sticking to and planning a content calendar. We use the project management platform asana to stay on track.
Blogging for Real Estate can be an incredible addition to your marketing efforts. With the right planning, consistency, and quality content, you'll be seeing more traffic to your site, potential leads, and an engaged audience.
If you'd like to share your feedback or have a question, please let us know in the comments below! And don't miss similar articles in our "Up Next" section, below.
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