At Hubspot's Inbound conference in Boston, Massachusetts, thousands of marketers from around the world gather to learn the latest trends and proven strategies for successful marketing.
I'm bringing back my top three takeaways for Realtors to use in their marketing:
1. If You're Not Doing Video, You're Absolutely Crazy
Why? It's easy, it's free, and you can start doing it today.
It's what people really want to engage with.
2. Don't Get So Overwhelmed with Marketing
Less is really more. Find what it is you're doing the best on, where people are converting, what people are engaging with, and invest more in that instead of trying all of the latest and greatest things you learn at every conference.
3. Focus on Identity
But not your identity, your customer's identity. People want to do business with people who are like them.
So, find your niche, what it is they're interested in, and start engaging with them in that way.
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