Successful listing agents are a golden combination of part transaction ninja and professional marketer. But when it comes to marketing, what can you do to give your client's home a competitive edge?
Here are 3 impressive ways one listing rose above the rest online, in-print, and in 3D -
Online
If you've ever binge-watched a certain show where buyers tour 3 homes to choose a winner, then you know the allure of scoping out each prospect. You can capture the same kind of attention with an HGTV style blog post showcasing your listing.
Let potential buyers explore the home with descriptive language, engaging visuals, and insider information that they can't get anywhere else.
We fondly refer to these blog posts as 'Featured Listings' in our Marketing Department and do all of the heavy lifting to bring these homes to life for our agents. They're viewed by thousands on our blog, paid to be advertised on Facebook, and emailed out to nearly 20,000 contacts. Talk about exposure for your seller! See examples.
In-Print
There's just something about the feel of a glossy, professional marketing piece in your hands. It's the new car smell of advertising.
But flyers are expected. Delight and surprise both buyers and sellers with an entire magazine showcasing the home.
Our Welcome Home Magazines are fully-editable (in believe it or not, powerpoint!) for agents to easily create luxe magazines. By featuring the home, neighborhood, and greater area, you can share the story of not only the home but what it's like to live in the community. We recommend sharing online, displaying at the home, or even mailing out!
Through 3D
Photos can only do so much for a home. To give buyers the complete sense of a home, you need a truly immersive experience.
Why click, click, click through photos when Matterport has transformed the online preview experience? There's no guessing on the floorplan or how the home will function for their lifestyle - buyers can explore easily this innovative 3D tour.
The buzz factor is truly the best part of Matterport. It gets people talking about your listing and your marketing. Our agents need to simply reserve the Matterport camera and the rest is as simple as 1...2...3...Action!
If you're looking to make video a part of your marketing strategy, be sure to download our complete list of FREE video marketing services for agents.
Any Realtor can put a home in MLS and have it syndicated to all of the major search engines, and professional photography should be a standard part of your marketing plan.
Think of how you'll compare on your next listing appointment when your Real Estate marketing plan includes a professionally written and promoted featured blog post, a high-end magazine, and a 3D tour!
- If you're an ERA Grizzard agent and would like to submit a Featured Listing, need help scheduling Matterport or with the Welcome Home Mags, just email Marketing@ERAGrizzard.com.
- Not an ERA Grizzard agent but curious about the marketing services we offer our agents? Feel free to reach out to me - Heather Flack, Director of Marketing, and I'd be happy to give you a quick overview!
Have you tried any of these Real Estate marketing ideas?
Share your experience in the comments below!
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*The home featured above was listed by The Pells Team with ERA Grizzard.
