I'm often asked by new agents, professionals, and just plain curious minds, 'what exactly does the ERA Grizzard Marketing Department do?'.
Ah, so many things! But the answer is simple - we develop our agent and brand connections while creating opportunities for business growth. Our goal is to empower our agents with industry leading Real Estate marketing!
Here's a glimpse into the marketing resources and creative services that are all inclusive for our awesome team -
Agent Websites & Online Marketing
Our online marketing is the shining star of our department!
Now, more than ever, it's crucial that agents cultivate an authentic and professional online presence that's supported by the most effective lead capture and contact management systems possible. That's where we come in!
We've created agent websites that are exclusive, in look and content, to ERA Grizzard agents They are packed full of hyperlocal information that agents can customize with over 20 community and city profiles to feature. Customers are drawn to the sites for the unique information and keep coming back for the easy to use home searches.
Designed to be lead magnets, the sites are supported by a robust contact management system (CRM). This online database allows agents to easily keep track of new leads while maintaining communications with past customers, friends, and their overall sphere.
These relationships are then fostered through our agent newsletters.
Monthly Agent Newsletters
The hardest part of staying in touch with people is often figuring out what to send them!
We take that burden off our agents shoulders by writing professional newsletters each month that are emailed out on their behalf. These newsletters feature topics that are relevant to our local communities and are enjoyable (yes, it's possible!) to read.
Forget those generic Real Estate newsletters with tips on how to clean your carpet or reminders to roll back your clocks!
"I have been sending out a monthly newsletter for two years. Last month, my personal newsletter went out to over 18,000 people. To date, in just a few short months, I have received more personal responses from past customers, directly by e-mail or a phone call as a result of the ERA Grizzard Marketing Team, than all of the prior months combined (two years!) from my personal newsletter. Pretty good stats! - Loretta Maimone, ERA Grizzard Realtor
All an agent has to do is simply subscribe their contacts to a newsletter (There's a unique, hyperlocal topic for each of our offices...every month!). Then, the monthly newsletter is automatically emailed to each agent's contacts - from that agent's email address with their personal branding.
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Videos
We love videos here! In fact, we have an entire video studio for agent use complete with top of the line equipment. It's right down the hall from marketing, so we can get you set-up and professionally edit your video.
If an agent is looking to be a true local expert, we recommend scheduling one of our Agent Farming Videos.
We work with them on the script and direction of the video, film on location, complete all of the edits, and pay to promote it on our end! Take a look at some examples here and here (Yes, before you ask. There's no additional fees! It's part of being an ERA Grizzard agent).
“I just listed a nice home in my farm area, in part, because of a community video Megan Crevier, Marketing Coordinator, helped me create. The seller told me he saw the video online and was very impressed with how professionally it was shot! Of course, I shared with him some of the other tools that are offered to us through our Marketing Department like the Spotlight Home Feature (info below) and blog. I was up against another agent that lives in the community, and I’m pretty sure these marketing tools gave me a substantial edge!” - Chris Grant
We also are passionate about providing the local information that potential customers are looking for. We have an entire library of community videos and are constantly adding new ones each month. They're automatically added to community profiles on all of our agents' websites and are an absolute asset to use in personal branding. View all of our video services for agents.
Social Media
Developing new connections and promoting an agent's brand has never been easier thanks to ProTips on our popular blog that we pay to advertise on social media!
Every month we put our ears to the ground to find out what's trending in our local communities. Whether the city is planning a new project or we spotlight a neighborhood, we always keep the focus on Real Estate!
ProTips are expert tips and comments from our agents that showcase their expertise on the topic.
We do the heavy lifting and create and promote the posts that are read and seen by thousands of potential home buyers and sellers.
Talk about great exposure for the agents who participate!
And you don't have to be a ProTip to take advantage of the social media potential. We have dozens of news posts each month and hundreds of past ones to fill your social media calendars. Best of all, it's all local, relevant content to use in your Real Estate Marketing!
All an agent has to do is share.
Listings, Listings, Listings
Engaging potential buyers in today's mobile world takes innovation.
It takes more than professional photography and simple syndication to truly stand out as a premier listing agent. An agent needs to be able to offer their customers a truly unique marketing package. Creating the "wow" factor is one of our specialties with resources such as:
Spotlight Homes
'Spotlight Homes' provides a competitive advantage by featuring our agents' listings in editorial-style pieces that generate thousands of additional views on the home and oodles of exposure for the agent. Check out the video above to learn how.
Welcome Home Magazines
One of my favorite pieces, the "Welcome Home Magazine," is the luxury convertible of print marketing.
It's sleek, eye-catching, and you can't help but take a second glance. The templates are available in-print and online for any listing, regardless of price-range, and are a true distinguisher on a listing appointment.
Matterport 3D Tours
We have a Matterport camera in-office that is easily available for use. We elevate the attention-grabbing nature of the 3D tours with our "Matterport of the Month" series. We pay to promote these unique tours online and through social media along with a video trailer to gain additional attention.
Traditional Real Estate Marketing
We offer beautiful flyers, postcards, and print materials galore that agents can easily customize. Engaging listing presentations? Check. Information on the company and our unique approach to customer service? Check. Much of what we do is the creation of Real Estate collateral for our agents to use in their Real Estate marketing.
Have a paid advertisement that you're running in a publication or online? Our Marketing Department is available to help with the design services and feedback.
"I love all the temples whether it's postcards, letters or even the business card catalog. As a new agent, I think all the marketing materials are great and very helpful. Thank you ladies for what you do!" - Tiffany Calhoon, ERA Grizzard Realtor
SHH!!! Top Secret Goodies
We have so much more that I wish I could share! But these goodies are completely out-of-the-box, proprietary ERA Grizzard materials that are agents are using and loving. A favorite of mine is a marketing piece that I lovingly refer to as the "warm cookies experience of Real Estate." It's something that makes your customers smile and starts every relationship off on the right foot - and has nothing to do with food.
If you're already part of the ERA Grizzard team and are looking to learn more, schedule your own personalized webinar (with me!) to learn more about how we do marketing differently!
"ERA Grizzard's Marketing Department saves me countless hours coming up with something bold and superior." - Sharon Smith, ERA Grizzard Realtor
We take pride in what we do for our agents and strive to provide the best Real Estate marketing not only for our individual markets but our individual agents. Whether an agent is just starting out has been in the business for years, we work to make sure their unique branding shines through and is supported by the very best.
Because after all, we're crazy passionate about marketing. And even crazier about our team! #TeamERA
Meet our Marketing Department - Me, Heather Flack - Director of Marketing and our very talented Marketing Coordinator, Megan Crevier.
